Not long ago, subscriptions were mostly associated with newspapers, magazines, or cable television. Today, the subscription economy has transformed the way people shop, work, learn, and entertain themselves. From streaming platforms and meal kits to software, fitness programs, pet supplies,…

As Gen Z (those born between 1997 and 2012) becomes the dominant force in the consumer and workforce markets, businesses are rethinking their strategies to appeal to this influential generation. Unlike previous generations, Gen Z has grown up in a…